Seven Doors, your friendly local tattoo parlour, was set up by head honchos and resident artists Jondix and Deno in 2014. The former has been tattooing since 2000, initially under the careful mentoring of local legend Tas. The boutique little spot on Fashion Street, London caters for modern, traditional, Japanese, geometric and black work through a range of talented resident and guest artists. We chat to Jondix ahead of their upcoming ‘Bodysuit Scrolls Exhibition’ launching in store on Monday 28th September following this weekend’s London Tattoo Convention.
How was Seven Doors conceived?
We wanted a new kind of shop, with more of an art vibe to it but not loosing the tradition of every style.
Which artist’s do you currently have in residence and how would you describe their styles?
Xam precise modern traditional
Deno traditional with crazy creativity
Andrea Furci surreal traditional
Claudia de Sabe japanese and neo-traditional
Dani Queipo bold traditional
Raf dark tasteful blackwork
Matt Houston traditional
Jondix tibetan geometric
How often do you have guest artists? Who have you had recently you were excited about? And who is coming up?
Every month some friend of someone from the shop will come and guest with us. Right now we have Rudi Fritsch, Dan Smith, Shaun Topper and Mary Joy. We love them all for one reason or another that’s why we invite them. We always love when Ichibay comes in September from Japan.
What involvement do you have in this weekend’s London Tattoo Convention? How important do you think the event is for the city’s tattoo industry and fans?
We have a nice 7 metre booth at the convention where we’ll be tattooing and selling merch like new prints, originals, t-shirts, machines, even some jewels we have designed. We hope the public comes and understands that there is art inside the tattoo world, not just rebellion and freaks but also beauty, craftsmanship with technical level they did not expect.
We really dig the concept for your upcoming ‘Bodysuit Scrolls Exhibition’. Can you tell the folks at home a little more about it?
We want to show to our customers what can be done if they plan the whole body as a unique project. We want to give them ideas and food for though. We hope some will realise the beauty of large tattoos is very powerful.
What tattoo shop would you recommend to Ritual?
Into You in London, Tin Tin in Paris or Checker Demon in Stuttgart.. tradition, quality, soul.